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Privacy policy

Privacy Policy

1. Introduction

TXED Bikes respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit txedbikes.co.uk or purchase our products.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For the purposes of data protection law, TXED Bikes is the data controller. If you have any questions about this policy, contact us at service@txedbikes.com.

2. What Data We Collect

We may collect and process the following categories of personal data:

Identity Data: your name and title.

Contact Data: your billing address, delivery address, email address, and telephone number.

Transaction Data: details about products you have purchased, payment amounts, and purchase dates. We do not store your full payment card details. Payment processing is handled by Shopify Payments and other payment partners.

Technical Data: your IP address, browser type and version, time zone setting, operating system, and device information.

Usage Data: information about how you use our website, including pages visited, time spent, and navigation patterns.

Marketing Data: your preferences for receiving marketing communications from us.

Communication Data: records of correspondence when you contact us by email, chat, or phone.

3. How We Collect Your Data

We collect data through:

· Direct interactions: when you create an account, place an order, contact customer support, subscribe to our newsletter, or submit a review.

· Automated technologies: cookies and similar technologies that collect Technical and Usage Data as you browse our site.

· Third parties: payment processors, delivery partners, and analytics providers.

4. How We Use Your Data

We use your personal data only where the law allows. The purposes and legal bases for processing are:

Purpose

Data Used

Legal Basis

Processing and delivering your order

Identity, Contact, Transaction

Contract performance

Communicating about your order

Identity, Contact

Contract performance

Handling returns, refunds, and warranty claims

Identity, Contact, Transaction

Contract performance; Legal obligation

Responding to customer enquiries

Identity, Contact, Communication

Legitimate interest

Sending marketing communications (with consent)

Identity, Contact, Marketing

Consent

Improving our website and services

Technical, Usage

Legitimate interest

Fraud prevention and security

Technical, Transaction

Legal obligation; Legitimate interest

Complying with legal obligations (e.g., tax records)

Transaction

Legal obligation

 

5. Marketing Communications

We will only send you marketing emails if you have opted in. You can unsubscribe at any time by clicking the link at the bottom of any marketing email or by contacting service@txedbikes.com. Unsubscribing does not affect service communications related to your orders.

6. Cookies

Our website uses cookies to function properly and improve your experience. Cookies are small text files placed on your device. Our cookie notice, displayed when you first visit the site, allows you to manage your preferences.

Types of cookies we use:

· Essential cookies: required for the website to function (e.g., shopping cart, checkout)

· Analytics cookies: help us understand how visitors use the site

· Functional cookies: remember your preferences and settings

· Marketing cookies: track your browsing for relevant advertising (only with your consent)

You can manage or block cookies through your browser settings. Blocking essential cookies may affect website functionality.

7. Who We Share Your Data With

We share your data only as necessary with:

· Shopify Inc.: our e-commerce platform provider, which hosts the website and processes orders

· Payment processors: Shopify Payments, PayPal, Klarna — to process your payments

· Delivery partners: DPD, DHL Parcel UK, Parcelforce Worldwide — to deliver your orders

· Professional advisers: lawyers, accountants, and insurers as required

· Regulatory authorities: where required by law (e.g., HMRC for tax purposes)

We require all third parties to respect the security of your data and process it in accordance with the law. We do not sell, rent, or trade your personal data.

8. International Transfers

Some of our service providers (such as Shopify Inc.) are based outside the UK. Whenever we transfer your data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner, or adequacy decisions recognising equivalent data protection standards.

9. Data Retention

We retain your personal data only for as long as necessary:

· Order data: 6 years (to comply with tax and accounting obligations)

· Marketing consent: until you withdraw consent

· Enquiry records: 2 years after resolution

· Website analytics: 26 months

When data is no longer required, we securely delete or anonymise it.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including SSL encryption, access controls, and regular security reviews. However, no internet transmission is completely secure. We cannot guarantee the security of data transmitted to our site; any transmission is at your own risk.

11. Your Rights

Under UK data protection law, you have the following rights:

· Right to access: request a copy of the personal data we hold about you

· Right to rectification: correct any inaccurate or incomplete data

· Right to erasure: request deletion of your data in certain circumstances

· Right to restrict processing: limit how we use your data

· Right to data portability: receive your data in a structured, machine-readable format

· Right to object: object to processing based on legitimate interests

· Right to withdraw consent: where processing is based on consent

To exercise any of these rights, email service@txedbikes.com. We will respond within one month. There is no fee for exercising your rights unless your request is manifestly unfounded or excessive.

12. Complaints

If you are unhappy with how we handle your data, please contact us first so we can address your concerns. You also have the right to complain to the Information Commissioner Office (ICO) at ico.org.uk or by calling 0303 123 1113.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please read their privacy policies separately.

14. Children

Our website is not intended for children under 16. We do not knowingly collect personal data from children.

15. Changes to This Policy

We may update this policy from time to time. Significant changes will be notified by email or via a notice on our website. The latest version is always available on this page.

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Last updated: July 2026.

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